Superfad’s new in-store campaign for Sony is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.

The concept was inspired by the idea that from one’s imagination anything is possible. Drawing from the theatrical world of fashion photography, Superfad chose moments of visual drama and magic, with spherical objects representing the dot in “make.believe” as a connecting through-line.

Superfad Director/Executive Creative Director Will Hyde captured a live action, slow motion narrative with imagery that would showcase the picture value of Sony BRAVIA high definition televisions including color fidelity and detail. The project’s effects and animation, completed in just under three weeks, was creative directed by Carlos Stevens.

The project keenly represents Superfad’s methodology; one that eschews a singular signature style in favor of applying project-specific creative approaches to reveal the unexpected. With Sony’s “Eye Candy,” the blending of live action and animation comes together in a seamless marriage of visual intensity and wonder.

Client: Sony Electronics
Video Program Manager: Lisa Gonzalez

Agency: chickINchair Productions
Executive Producer: Kim Tierney

Live Action Production Company: Superfad
Director: Will Hyde
Director of Photography: Martin Ahlgren
Production Designer: Jason Puccinelli
Wardrobe Design/Stylist: Heidi Meek
Make Up: Bryin Smoot
Line Producer: Scott Ludden

Design & Animation: Superfad
Executive Creative Director: Will Hyde
Creative Diretor: Carlos Stevens
CGI/VFX Director: Dade Orgeron
3D Artists: Tom Oakerson, Phiphat Pinyosophon, Andrew Butterworth, Yas Koyama,
Alex O’Donnell, Dimitri Luedemann, Billy Maloney
Compositors: Tom Oakerson, Paulo Dias, Loren Judah, Dorian West, Sohee Sohn,
John Stanch, Soyoun Lee, Dimitri Luedemann, David Holm
Editors: Ryan Haug
Flame Artist: Andy Davis
Head of Production: Chris Volckmann
Executive Producer: Rob Sanborn
Music: Matt Hutchinson

via motionographer.com

Zeitguised was founded in early 2001 by Jamie Raap and Henrik Mauler in an effort to channel their disparate interests in art, architecture, fashion and design, and explore and test the boundaries of them all.

Their high-gloss art school 3D punk blends complex geometries, surreal objects, artificial behaviours and the recycling of digital ready-mades into their distinct hallucinatory narration style.

With a repertoire spanning art films, 3D design, installation projects, tv commercials and music videos, they are perfectly suited to the diversified world of modern commercialised creative enterprise.

“Perpetics”, an amorphous architectural art extravaganza, received miles of amorous blog inches last year and toured film festivals and art galleries alike, while their commercial clients have included Toyota, Mercedes, and Napster and Vodafone.

2010 will see Zeitguised spreading their computer-powered love across the symbiotic universes of advertising, art, fashion, design and music.

To see more of Zeitguised’s work visit www.blinkart.co.uk

In the depths of a dark machinery world lies Lolly Jane Blue, exhausted, soaked. As she starts to sing of escaping her situation a mesmerizing world unfolds.

White Swan is Sil van der Woerd’s second music video for singer Lolly Jane Blue. The video was shot in a dead coal mine in Belgium with the Red One camera. The post production was done in collaboration with students from Gnomon School of Visual Effects.

via silvanderwoerd.com

Make sure your lights aren’t blown out too bright. Make it clear what you’re looking for. Don’t use confusing things. Keep it clean and simple!

Thanks a lot to pixar for inspiring…The whole as soon as possible…

Denizli /Turkey City Hall Architectural Competition Final Presentation and Model

Denizli Belediyesi Hizmet Binası ve Çevresi Mimari Proje Yarışması Sunum ve Maketi

Campain for coca-cola by Wieden + Kennedy & psyop

A 1stavemachine and Passion Pictures Co-Production for BBH

The first true augmented reality application running on the iPhone.

For the world premiere of the Singapore Formula 1 racing circuit, AixSponza realized for Red Bull Racing a 2.5 min. feature, introducing the course and its features to a worldwide audience. Directly from the virtual racer, Mark Webber comments on the worlds first night races specialties. We join him and his collegue Sebastian Vettel from Scuderia Toro Rosso for a complete lap on the second city circuit next to Monaco.