Superfad’s new in-store campaign for Sony is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.
SONY | Eye Candy
March 4th, 2010 Filed under: 3d, advertising, animation, design, inspirational, motion graphic, news, surreal, video by eXthemaXWhite Swan | Sil van der Woerd
August 31st, 2009 Filed under: 2d, 3d, concept, inspirational, landscape, music, music video, news, video by eXthemaXIn the depths of a dark machinery world lies Lolly Jane Blue, exhausted, soaked. As she starts to sing of escaping her situation a mesmerizing world unfolds.
Tron Legacy Trailer
July 29th, 2009 Filed under: 3d, animation, concept, inspirational, movie, news, trailer, video by EmrahFrom Japanese creative tradition onto our tables…
July 17th, 2009 Filed under: advertising, concept, design, industrial design, inspirational, news, technology by eXthemaXFor our daily life maybe it is time to give up on using our traditional & expensive hard-table-wares, and also using lots of money, time and the precious water resources on cleaning dishes is so out of date.
So let’s have a look at one of the choices of table-wares for our daily life from Japanese Wasara , and also it is better for our earth.
The Yas Hotel Abu Dhabi
May 19th, 2009 Filed under: architecture, design, inspirational, news by adminThe Yas Hotel is an iconic building located in the site of Formula 1 on Yas Island, comprised of two towers linked by a bridge spanned over the Formula 1 track. More …
Limited to only 300 friends. Made from 100% wood. Articulated joints. All individually hand crafted. More …
The All Electric Mini
May 9th, 2009 Filed under: design, industrial design, news, technology by admin
And then the company decided to rethink its masterpiece. Once again. Carbon-free driving (zero carbon emissions!!!) powered by a 100 % electric motor, seamless acceleration to 100 km/h (62 mph) in just 8.5 seconds, and a top speed of 152 km/h (95 mph) – that’s big news for a small car. For a small car with 50 years of history though.
Mini E Facts
Acceleration to 100 km/h (62 mph) / 8.5 seconds
Top speed / 152 km/h (95 mph)
CO2 Emission / Zero More …
It’s no mystery that you don´t need to graduate from architecture school at university to become an architect – just ask Le Corbusier, Mies or Frank Lloyd Wright.
Clearly Brad Pitt didn´t go to school either, but surprised to see him receiving an architect award or the honorary title from a renowned US university. Who´s more “architect”? The one that went to school and never built, o the one who didn´t went to school and builds?… More









